PROGRAM OVERVIEW

Bachelor of Business Administration in International Business will offer you a broad and practical understanding of how businesses operate in an international setting and provide you with a solid foundation in the core areas of the field. Students will be exposed to issues and events that affect the regional and global business landscape. They are trained for cross-cultural communication and equipped to work across borders. The innovative and collaborative learning experiences employed at Canadian University Dubai and Kolej SPACE, combined with the expertise of the teaching faculty, will help in developing your academics and transferable skills. Grab the chance to participate in our Global Mobility Program to broaden your business knowledge by spending a semester studying at one of our partner institutions in Dubai or Canada while completing a similar course.

PROGRAM OBJECTIVE

  1. Apply the necessary skills and knowledge to lead and manage global marketing effectively, ethically, and innovatively.
  2. Solve problems and challenges related to marketing by adapting the dynamics of technological change through teamwork, ethical issues, and effective communication.
  3. Contribute effectively to industry and society by conducting marketing -related research and analysis.
  4. Apply entrepreneurial skills and lifelong learning for successful career advancement.

COURSE OUTLINE

  • English
  • Malaysia Study
  • Mathematics for Business
  • Application of Computer Software
  • Principles of Management
  • Principles of Accounting I
  • Principle of Microeconomics
  • English II
  • Quantitative Business Analysis
  • Fundamentals of Innovation and Entrepreneurship
  • Principle of Accounting II
  • Principles of Macroeconomics
  • Islamic Study
  • Moral Study
  • Principles of Marketing
  • Quantitative Approaches to Decision Making
  • Managerial Finance
  • Business Report Writing
  • Legal Environment of Business
  • Consumer Behaviour
  • Entrepreneurship
  • Business Research Methodologies
  • Human Resource Management
  • International Business
  • Advertising and Promotion
  • Retailing
  • Fundamental of Quality Management
  • Bahasa Kebangsaan A
  • Bahasa Kebangsaan B
  • Core Elective 1
  • E-Marketing
  • Management Information Systems
  • Organizational Behavior
  • Operations Management
  • Marketing Research
  • Marketing Management
  • Strategic Management
  • Business Ethics & Social Responsibility
  • Major Elective (1)
  • Major Elective (2)
  • International Marketing
  • Core elective (2)

*subject to change

*INTERNSHIP to be taken after the completion of 90 credit hours and CGPA 2.0 or more

  • Brand Marketing
  • Services Marketing
  • Professional Selling
  • Business Marketing
  • Luxury Marketing
  • Events Marketing
  • Financial Markets and Institutions
  • Social & Digital Media
  • Tourism Management
  • Fundamentals of Healthcare Management
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