Bachelor of Business Administration in Marketing

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Bachelor of Business Administration in Marketing is designed to train and expose students to the
critical marketing concepts and strategies. It is to also equip them with a broad knowledge of
marketing through real case studies and networking with the industries. Graduates will be able to
become marketing professionals and are marketable in both the domestic and global businesses.
The innovative and collaborative learning experiences employed at Canadian University Dubai
and Kolej SPACE, combined with the expertise of the teaching faculty, will help in developing
your academics and transferable skills. Grab the chance to participate in our Global Mobility
Program to broaden your business knowledge by spending a semester studying at one of our
partner institutions in Dubai or Canada while completing a similar course.

PROGRAM OBJECTIVE

  1. To fulfil the objective of this programme, the graduate should be able to:

    1. Apply the necessary skills and knowledge to lead and manage global marketing effectively, ethically, and innovatively

    2. Solve problems and challenges related to marketing by adapting the dynamics of technological change through teamwork, ethical issues, and effective communication.

    3. Contribute effectively to industry and society by conducting marketing -related research and analysis.

    4. Apply entrepreneurial skills and lifelong learning for successful career advancement

PROGRAMME STRUCTURE

  • English
  • Malaysia Study
  • Mathematics for Business
  • Application of Computer Software
  • Principles of Management
  • Principles of Accounting I
  • Principle of Microeconomics
  • English II
  • Quantitative Business Analysis
  • Fundamentals of Innovation and Entrepreneurship
  • Principle of Accounting II
  • Principles of Macroeconomics
  • Islamic Study
  • Moral Study
  • Principles of Marketing
  • Quantitative Approaches to Decision Making
  • Managerial Finance
  • Business Report Writing
  • Legal Environment of Business
  • Consumer Behaviour
  • Entrepreneurship
  • Business Research Methodologies
  • Human Resource Management
  • International Business
  • Advertising and Promotion
  • Retailing
  • Fundamental of Quality Management
  • Bahasa Kebangsaan A
  • Bahasa Kebangsaan B
  • Core Elective 1
  • E-Marketing
  • Management Information Systems
  • Organizational Behavior
  • Operations Management
  • Marketing Research
  • Marketing Management
  • Strategic Management
  • Business Ethics & Social Responsibility
  • Major Elective (1)
  • Major Elective (2)
  • International Marketing
  • Core elective (2)

*subject to change

*INTERNSHIP to be taken after the completion of 90 credit hours and CGPA 2.0 or more

  • Brand Marketing
  • Services Marketing
  • Professional Selling
  • Business Marketing
  • Luxury Marketing
  • Events Marketing
  • Financial Markets and Institutions
  • Social & Digital Media
  • Tourism Management
  • Fundamentals of Healthcare Management
  1. GENERAL UNIVERSITY ADMISSION REQUIREMENTS
    1. The United Arab Emirates (UAE) High School Certificate or its equivalent is required with an average score of 60% or more (an average of 70% or more is required for entry into some of the academic programs; see the Program Specific Requirements section for more information).
    2. A High School Certificate obtained abroad must be processed in accordance with decrees No. 200/2004 and 312 /2004 of His Excellency the Minister of Higher Education & Scientific Research UAE, as follows:
      Broadly, a holder of the National High School Certificate of a foreign country is eligible for admission if:
      • The certificate is valid for admission to a public university of the Country in which it was issued
      • The certificate was obtained on completion of at least 12 years of schooling
      • The certificate includes at least six (6) subjects covering the four core fields of: Mathematics, Sciences, Languages, and the Social Sciences & Humanities or Arts
      • A holder of High School Certificates from any country that has two levels of High School Certificate must submit the higher level of certificate
  2. ENGLISH PROFICIENCY REQUIREMENTS
    • All students are required to provide a certificate of English proficiency, such as TOEFL (minimum score of PBT500/ 61 iBT), IELTS (minimum band 5.5), PTE-A (minimum score of 36) or an equivalent standardized English language test that is internationally recognized.
    • Students should note that in order to transfer to a university in Canada a higher TOEFL score (normally a minimum of 550) or its standardized equivalent may be required, depending on the institution concerned.

Exceptions:
A transfer student admitted to an undergraduate course in an English- medium institution that is recognized by the Ministry of Education – Higher Education Affairs (MOE), who can also provide evidence of having achieved a TOEFL score of 500 (or its standardized equivalent approved by the MOE) upon admission to the sending institution’s undergraduate program. A verified true copy of the test result held by the sending institution may be sent directly to the University.

Upon successful completion, the students will have the opportunity to be employed as:

  1. Sales Manager
  2. Promotions Manager
  3. Public relations Manager
  4. Advertising Manager
  5. Marketing Manager

3 YEARS

  1. MYR 105, 042.00 (Local Students – Malaysian)
  2. MYR 120, 048.00 (International Students)
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